Dr. Michael Smith of NDcoach.com, a business consultant explained how the simple statement, "I am an expert in ..." will allow whomever you are speaking with to relate to what you do and visualize how to refer to you.
Too often we explain to people that we can help him with anything and for any concern, leaving them no real way of understanding how to relate to what we do. Dr. Smith also explained how to avoid the trap of saying that you're an expert in Naturopathic medicine as our medicine and the words naturopathic medicine usually do not have meaning to the majority of people.
Dr. Ofer, a naturopathic physician, spoke of charging more for your services in order to gain greater respect from those who pay for them. He spoke eloquently about the process we all must go through in finding confidence in what we charge and how we feel about the value of our medicine. One of the most valuable statements referred to the understanding that, "The more that you have, the more that you can give."
Overall the NDNR provided a valuable service to our profession and the allied integrative health professions as a whole by providing this lecture series. I do hope the limited attendance was accounted for by conflicting conventions as I know this information is needed for the majority of us.
Please look to an upcoming issue of the NDNR for valuable information about the speakers and events at the five Keys to practice profitability convention